Latin America is growing 3x faster than the US in terms of crypto users, with Argentina leading the region.

Key facts:

• Latin America is growing three times faster than the United States in terms of active crypto users, with Argentina leading the region and Peru doubling its user base. 

• PIX drove a record number of crypto app downloads in Argentina after four years.

• Nearly 3 million crypto app downloads in Peru by 2025

• More than one million people have Bitcoin on Lemon.

• Lemon leads the Argentine market with 35% of active sessions in Argentina and 40% in Peru. 

We just published the third edition of our annual report: “State of the Crypto Industry 2025”.  

In this report, we detail how Latin America grew three times more than the United States in terms of active crypto users, with Argentina leading the region and Peru growing twice as much in one year. 

In addition, it reviews the most notable regulatory aspects, along with figures and products from the region's main players and the trends that will shape the market in 2026.  

Download it or watch it in full at this link. 

Latin America grows three times faster than the US in active crypto users, with Argentina leading the region

Every year, Latin America stands out as one of the fastest-growing markets globally, totaling $730 billion in crypto volume received in 2025 and with growth exceeding 60% year-on-year. 

But growth is not explained by volume alone. In 2025, monthly active users in Latin America grew three times faster than in the United States and increased by nearly 18% compared to the previous year. 

Within the region, Brazil accounts for about one-third of all crypto volume received, while Argentina leads in monthly active users per capita, totaling 12.4% of the population and surpassing Brazil by four times in penetration. 

At the same time, Peru consolidated its position as the country with the highest growth in active users per capita, doubling the total number of people using crypto apps in the country in one year.

PIX drove record-breaking crypto app downloads after four years in Argentina

Argentina recorded 5.4 million crypto app downloads during 2025. At the same time, the average number of monthly active users was four times higher than during the entire bull cycle of 2021 and 20% higher than in 2024.

Beyond its use as a digital dollar savings account (stablecoins) in scenarios of electoral uncertainty, adoption was mainly driven by hundreds of thousands of Argentines who paid with pesos via PIX in Brazil and used crypto (USDT) without realizing it. 

Nearly 3 million crypto app downloads in 2025 in Peru

In the last two years, Peru has gone from being an emerging market to ranking among the six largest in Latin America in terms of crypto volume received, surpassing Chile in 2024.

In 2025 alone, there were more than 2.9 million crypto app downloads in the country, 50% more than in 2024, and 1 in 2 downloads were for the Lemon virtual wallet. 

More than 1 million people have Bitcoin in Lemon

For two years now, Bitcoin has been the preferred asset for Argentine and Peruvian savers as a long-term investment, representing more than a third of the holdings under custody in Lemon. 

Currently, there are more than 1 million people with $BTC in Lemon, 70% of whom are Argentine users and 30% Peruvian users. 

Which apps are leading crypto adoption in Argentina and Peru?

Lemon and Binance are the two leaders in the Argentine market, accounting for an average of 70% of active sessions throughout 2025, with 35% each. 

Meanwhile, in Peru, Lemon leads the market, accounting for an average of 40% of active sessions throughout 2025, followed by Binance with 36%, PrexPe with 20%, and Ligo with 4%.