#1 CRYPTO APP IN LATAM
THE CRYPTO APP #1 IN LATAM
Lemon is a Latam-born company spearheading the retail cryptomarket in the region with the most active user ranking in Argentina and the second highest in Latam.



Change the rules
Change the rules
Why do we do Lemon?
We know that blockchain has the potential to connect humanity like never before. But breaking the old structures won't be easy, the challenge is huge.
What is the future we imagine? Free and decentralized.
How are we going to build it? With our community: those who want to be part of the transformation.
Together we will rebel against everything that is broken to build a better future.
Why do we do Lemon?
We know that blockchain has the potential to connect humanity like never before. But breaking the old structures won't be easy, the challenge is huge.
What is the future we imagine? Free and decentralized.
How are we going to build it? With our community: those who want to be part of the transformation.
Together we will rebel against everything that is broken to build a better future.

LAUNCHING CIVILIZATION INTO THE FUTURE OF MONEY AND THE INTERNET

LAUNCHING CIVILIZATION INTO THE FUTURE OF MONEY AND THE INTERNET
The team
behind Lemon

FOUNDER & CEO
Marcelo Cavazzoli is an Argentine entrepreneur, and the founder and CEO of Lemon. He started programming at the age of 12 and studied Computer Engineering at the University of Buenos Aires. He has founded multiple apps, videogames and three startups. After winning an ETHGlobal LATAM hackathon award in 2018, he merged retail and blockchain by creating Lemon to enable millions of people living in the region to use crypto in their daily lives.

FOUNDER & CEO
Marcelo Cavazzoli is an Argentine entrepreneur, and the founder and CEO of Lemon. He started programming at the age of 12 and studied Computer Engineering at the University of Buenos Aires. He has founded multiple apps, videogames and three startups. After winning an ETHGlobal LATAM hackathon award in 2018, he merged retail and blockchain by creating Lemon to enable millions of people living in the region to use crypto in their daily lives.

FOUNDER & CEO
Marcelo Cavazzoli is an Argentine entrepreneur, and the founder and CEO of Lemon. He started programming at the age of 12 and studied Computer Engineering at the University of Buenos Aires. He has founded multiple apps, videogames and three startups. After winning an ETHGlobal LATAM hackathon award in 2018, he merged retail and blockchain by creating Lemon to enable millions of people living in the region to use crypto in their daily lives.

After a career spanning over 25 years in finance, he specializes in deepening the interaction between traditional finance and crypto, building interdisciplinary work teams to take companies to the next level. He was the CFO of the content platform HSM/WOBI and also CFO at Wolox.

After a career spanning over 25 years in finance, he specializes in deepening the interaction between traditional finance and crypto, building interdisciplinary work teams to take companies to the next level. He was the CFO of the content platform HSM/WOBI and also CFO at Wolox.

After a career spanning over 25 years in finance, he specializes in deepening the interaction between traditional finance and crypto, building interdisciplinary work teams to take companies to the next level. He was the CFO of the content platform HSM/WOBI and also CFO at Wolox.

An Industrial Engineer from the University of Buenos Aires, he’s been COO of Lemon since the beginning of the company, focusing on process management and developing new markets. Previously, he spent four years at Tenaris, a leading supplier of steel pipe and services for the world’s energy industry.

An Industrial Engineer from the University of Buenos Aires, he’s been COO of Lemon since the beginning of the company, focusing on process management and developing new markets. Previously, he spent four years at Tenaris, a leading supplier of steel pipe and services for the world’s energy industry.

An Industrial Engineer from the University of Buenos Aires, he’s been COO of Lemon since the beginning of the company, focusing on process management and developing new markets. Previously, he spent four years at Tenaris, a leading supplier of steel pipe and services for the world’s energy industry.
Our Story
In 2019, Marcelo Cavazzoli founded and launched Lemon, an app designed to make cryptocurrency simple and accessible. The company raised USD 66 million in investment rounds led by Kingsway Capital, Goodwater Capital, F-Prime, ParaFi, and Valor Capital, among others.
With the launch of the Lemon Card in 2021, Lemon brought the crypto revolution to retail users’ wallets, disrupting the traditional financial system through blockchain technology. The company now has 5 million users across Argentina and Peru and is expanding into new markets in Latin America.
We've already made crypto cool and mainstream. Now we´re building a better future together with our community.


The team
behind Lemon
Our Story
The team
behind
Timeline
2019
App launch

2020
10,000 users
2021
Launch of the Lemon Card

2022
1,000,000 users

2021
Lemon Nation

2021
Proof of Reserves live inapp

2023
2,000,000 users

2024
2,000,000 users
Lemon at a glance
Partners
What a bank would never do: Verify in real time where all the funds we custody are with our Proof of Reserves and Proof of Solvency
What a bank would never do: Verify in real time where all the funds we custody are with our Proof of Reserves and Proof of Solvency
What a bank would never do: Verify in real time where all the funds we custody are with our Proof of Reserves and Proof of Solvency



