


LAUNCHING CIVILIZATION INTO THE FUTURE OF MONEY AND THE INTERNET
The team
behind Lemon

FOUNDER & CEO
Marcelo Cavazzoli is an Argentine entrepreneur, and the founder and CEO of Lemon. He started programming at the age of 12 and studied Computer Engineering at the University of Buenos Aires. He has founded multiple apps, videogames and three startups. After winning an ETHGlobal LATAM hackathon award in 2018, he merged retail and blockchain by creating Lemon to enable millions of people living in the region to use crypto in their daily lives.

After a career spanning over 25 years in finance, he specializes in deepening the interaction between traditional finance and crypto, building interdisciplinary work teams to take companies to the next level. He was the CFO of the content platform HSM/WOBI and also CFO at Wolox.

An Industrial Engineer from the University of Buenos Aires, he’s been COO of Lemon since the beginning of the company, focusing on process management and developing new markets. Previously, he spent four years at Tenaris, a leading supplier of steel pipe and services for the world’s energy industry.
In 2019, Marcelo Cavazzoli founded and launched Lemon, an app designed to make cryptocurrency simple and accessible. The company raised USD 66 million in investment rounds led by Kingsway Capital, Goodwater Capital, F-Prime, ParaFi, and Valor Capital, among others.
With the launch of the Lemon Card in 2021, Lemon brought the crypto revolution to retail users’ wallets, disrupting the traditional financial system through blockchain technology. The company now has 5 million users across Argentina and Peru and is expanding into new markets in Latin America.
We've already made crypto cool and mainstream. Now we´re building a better future together with our community.

Timeline
2019
App launch

2020
10,000 users
2021
Launch of the Lemon Card

2022
1,000,000 users

2021
Lemon Nation

2021
Proof of Reserves live inapp

2023
2,000,000 users

2024
2,000,000 users
Lemon at a glance
+4.5M
users in Latin America
+1M
Lemon Cards issued
+1M
Lemmies NFT revealed
+100k
monthly messages in Telegram
+50
available tokens
+30
deposit networks



